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Turning your Website into a Positive Benefit!

This week we were excited to launch the new home on the web for the Okyerema International Foundation.  This worthy organization funds bursaries and scholarships for students in need in Ghana, West Africa.  The students that they help might otherwise not be able to afford access to education.Okyerema came to us with a basic website that listed the basic information related to their services, but did not give the viewer a realistic sense of the work that they do.  There are many businesses who may have a website that is basic, but who are not getting the full benefit of their online presence.  We wanted to show you this example of before & after shots so that you can see what a difference a well developed website can make!

Check out the BEFORE screen shot of the site below:

We worked with Okyerema to polish their online image and created an appealing new home that gives the viewer a more detailed idea of the great work that they do.

  • Created an appealing layout that integrated the organizations colours
  • Integrated PayPal donation links
  • Reviewed and edited content for a more user friendly look
  • Redesigned the navigation of the site so that it is appealing and easy to follow
  • Scrolling screen that highlights the foundations different services and draws the viewers eye to the site

Check out the new design below!

www.okyeremafoundation.org
Quite a difference!
Is your website less then appealing? Get in contact with us today and start looking forward to your new look!
Let us know what you think of the new design by commenting below!

Great Pricing for your New Website!

Our Small Business Starter Package has been so popular that we’ve decided to keep it going!Developed for Small Businesses who want a professional online presence that stands out from the competition; this Value Packed Starter Package is the best choice for New Businesses who want a competitive online presence or for those who want to polish their existing website!

With millions of people now using the Internet to find products and services, it has become essential for any organization or business to have a website that effectively promotes the business and their products and services!

Your website will introduce and sell your products, reach out to new and existing customers and enhance your customer service by providing easy to access information regarding your address, hours of operation, detailed product descriptions, pricing and special events!

DANIPA designed websites have a dynamic and appealing look with well-designed navigation and content structure which will catch the interest of your customers!

Get noticed with our Small Business Starter Package!

Your $999 Website Package includes:

  • A personal consultation with your dedicated Account Manager
  • 5 CUSTOM designed Web Pages
  • Integration of your Corporate Logo & Colours into the design
  • FREE 1 year domain name registration of your choice (.com .ca .net .org)
  • FREE 1 year Personal Plan web hosting package
  • 10 Personalized email addresses (e.g info@yourbiz.com)
  • FREE Setup of Google Analytics
  • FREE $100 Google AdWords Coupon to advertise your new site!
  • FREE Sitemap creation and submission to Google!

We NEVER use templates!  DANIPA designs are custom made just for you!

These businesses took advantage of our great pricing…Why don’t you!

www.rjuniversal.com
www.royalafricantravel.ca

Contact us at info@danipa.com to get started today!

Getting Started with Facebook for Business

Many businesses struggle with the overwhelming choices available in social media. Deciding what is the best use of their already overbooked time vs. the potential ROI can be a difficult decision, but it should not be one that you put off!

For businesses starting out in social media I generally recommend focusing on 1-2 to get started. The choice of platforms will vary depending on what type of business you are running but most businesses can make good use of Facebook, Twitter and/or a Blog.

In this article I will focus on the benefits of using Facebook for business and show you how to get your Facebook page up and running.

Who is Using Facebook?

According to the most recent studies, Facebook currently has 845 Million active users, with over 174,586,680 users based in North America…that’s just over 50.3% of the total population!  Facebook also accounts for 1 out of every 5 page views on the internet worldwide.

Given these amazing numbers, it becomes obvious that Facebook can offer your business a unique way to interact with customers!

So, if your business does not have a Facebook page yet – let’s get started!

Creating your Facebook Page

To start a Business page you must first have a personal account.  Don’t worry, none of your personal information is linked to the business page, it is just needed so that the page has an admin account.  If you have a personal account, sign in and then visit https://www.facebook.com/pages/create.php to set up your account! Once you have the page setup you can create multiple admin users to help manage your page.

Click on Local Business or Place

 Enter your Information


Choose a Profile Picture
It’s all about consistent branding! Use your logo and make sure that you have scaled it to the proper size so that it doesn’t come out blurry! Dimensions are 50px × 50px (scaled to 32px × 32px)

Describe your Business
Use this space to highlight the products/services that you offer.  Keep it relatively brief and mind your grammar! You can also provide a link to your website in the space provided.

Choose your Facebook Address
Facebook makes a suggestion for your URL, but you can choose your own name if it’s available.  Keep it easy to remember as you want to be able to use it in your marketing materials and business cards only have so much room!  Choose wisely as once this is set, it can’t be changed!

Once you click Set Address, you are taken to your new Facebook page and are guided through a user friendly tour.  Make sure that you set up a cover photo that is attractive and eye-catching.

OK, we’ve got a Facebook Page, now what?

Your first goal in managing your Facebook Page should be to build up your “Likes.” The Like button is key to your Facebook success.  When people “Like” your business they are giving you the opportunity to not only market to them, but also to their friends as your information will show up on their timeline.  Ask your friends, family members and employees to “Like” your business and become a fan.

You can also build up your fan base by:

Using your Facebook Address on Promotional Material
Add your new address to your business cards and brochures!  Tell your customers what they will get on your page and make it worth their while!  Facebook only discounts, updates, and contests are great draws.

Facebook Ads
Visit facebook.com/advertising and create an ad that will show up on User Timelines.  You may not always get the best quality “Likes,” but it will help you create an impression for future “Likes!.”

Make sure that you keep your page active and interesting.  You have to keep in mind that you are only going to get out of it, what you put in!  This means time and effort on your part!  Use the page to interact and connect with your customers. By offering specials, promotions and contests that are only available on your Facebook page, your fans will be more likely to want to share it with their friends.  This opens up new opportunities to increase your customer base, develop new relationships and most importantly…increase your sales!

Now that you are pumped about Facebook, hop on over to Danipa’s fan page and show us some Facebook love! We would “LIKE” to connect!

About the Author

Danielle Reynolds is the VP of Sales & Marketing at Danipa.  She loves technology, learning, travelling and connecting with people via Social Media!  Danielle is a Mother of three and when not at work can usually be found on various sports fields cheering on her children!

Make sure you connect with Danielle on Twitter @dee90909