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Choosing Your Domain Name

Choosing a domain name is the first step in creating your online presence. The right domain name will help to establish your online credibility and can be a key part of your organizations branding strategy.

Domain names can be categorized into Top Level Domains (TLDs) and country code Top Level Domains (ccTLDs) and represents the suffixes on a domain. Domain names ending with .com, .org, .net, .info, .biz, .name, .mobi, .asia , or .tel are examples of TLDs whereas the ones ending with .ca, .us, .de, .fr, .gh, .in, .it, .es are examples of ccTLDs.

You can choose from different extensions when purchasing your domain. Most organizations buy their domain in different extensions (e.g company.com, company.biz, company.us, company.ca) to protect their brand identity or to identify with countries that they operate in.

Here are some tips for choosing the right domain name for your company or organization.

Keep it Simple and Easy to Remember
A domain name is your address on the Internet so keep it simple and easy to remember! If a domain requires a lot of attention to type correctly then you have lost part of its marketing value. Avoid long names and try to pick a name that is easy to remember.

Avoid Hyphens and Numbers
Hyphens and numbers make it hard to verbally promote your website. This is important if you advertise through radio or over the phone. You do not want your customers to be unable to find your website simply because they have spelled it incorrectly.

Use your Company or Brand Name
You want your customers to easily associate your domain name with your business or brand. When registering your domain, try to choose a name that is based on your company or brand. To avoid competitors purchasing similar domains it is also advisable to purchase domains in different extensions (e.g .com, .ca, .org, .net).

Register your domain name for more than 1 year
You have an option to purchase your domain for a period of 1 to 10 years. We recommend purchasing your domain for more than 1 year as this gives you the security of knowing you will own it for a long time. If you allow your domain name to expire, it becomes available for purchase to the general public. Always remember to renew before the expiration date or your could lose the right to use it!

Choose Automatic Renewal for your domain
When registering your domain, there is an option to automatically renew it at the end of its expiration. Choose this option to reduce the chance that you forget to renew!

Get started with our easy to use domain name registration system. Buy your domain name today!

Creating Your Online Presence!

Creating your online presence is an exciting opportunity! In order to simplify the process for you we have listed the three items needed to get you started.

Domain name

First you need to register a domain name for your business or organization. A domain name is your address on the Internet and it can be registered for 1 to 10 years. You must renew your domain name at the end of its expiration otherwise you may lose the right to use it.

Website

You then need a website to show the information that you want to present. You can choose from two types of websites. The first uses static pages and is used for presenting information that does not change often. The second is called a dynamic website and it allows for interaction with the user and normally offers a database storage capability. The contents of a dynamic website can change frequently and offer you the opportunity to update your information at any time.

Hosting Server

A hosting service is the last item required. The hosting server hosts your website on the Internet and ensures that your website is available to the public 24/7. Webhosting packages can be purchased on a monthly or yearly plan.

Danipa is pleased to provide one-stop-shopping for your website design, webhosting and domain registration needs.

Register your domain to get started!

Top 10 Reasons you need a Website

Some of the common excuses people give for not having a website are “My business is very small” , “I have only myself and another employee”, “I don’t have any products or services to sell”. It all revolves around the question “Does my business require a website?”.

The answer is a definite yes! You need a website and there is no doubt about it!

Regardless of your knowledge of computers and the Internet, you need a website if you have business. If your limited knowledge of computers is holding you back from investing in a website then we have a solution! Let us work with you to develop a website that effectively markets your company and is easy to use. We have expertise in developing websites for small to large sized organizations and we welcome the opportunity to work with you.

Here are the top 10 reasons for why you need a website for your business or organization:

  1. Bring your Business to the World
    With millions of people now using the Internet to search for information, you need an online presence to reach out to them and stay relevant!
  2. Advertise your Business 365/24/7
    Think of your website as an online brochure. Your customers can access it anytime, anywhere and use it find out more about your products and services. You can provide any information you want without limitation of traditional print brochure.
  3. Reach New Markets
    Having a website allows you to reach out to new markets around the world! There is no boundaries with the Internet!
  4. Sell your Product
    A website gives you another avenue to sell your products and services. Think of it as an employee who is always promoting your products and services! Today’s technology allows for safe and secure online transactions.
  5. Enhance your Customer Service
    A website offers easy access to information regarding hours of operation, products, pricing and special events. You can use it as a medium to provide valuable information for your customers.
  6. Reach a Specialized Market
    Having a website is a great way to exhibit your professionalism in niche markets. It allows you to stand out in your field.
  7. Stay Competitive
    Any serious company or organization has a web presence. Your competitors may already be online! You do not want to lose out on all the opportunities to your competitors.
  8. Request Information
    A website is a useful tool to request Customer information and for finding out what they think about your products and services. It creates a connection between your business and the customer and you can always reach out to them using the information they provided.
  9. Make Changes Available Quickly
    Changes made to your website are visible to visitors immediately. Websites are a useful tool for keeping information about your products and services up-to-date.
  10. Cost Effective
    Utilizing a website for your marketing allows you to reach out to a large number of people by showcasing your products and services without the high cost of traditional print media. There is also no limit to the information you can provide and it is a very cost effective way to promote yourself or business.

Looking for a new or redesign of your existing website? Get a Free Web Design Quote!

Benefits of a Website

With millions of people now using the Internet to find products and services, it has become essential for any organization or business to have an online presence.

Your online presence allows you to present new products, reach out to new and existing customers and provides a forum for discussion regarding new events and products that is always current!

Having a professionally designed website gives you the competitive edge that todays market place demands.

Looking for a new or redesign of your existing website? Click here to request a free quote!